There are a number of numismatic magazines available in the U.S. The most popular are: -The Numismatist, A publication of the ANA (American Numismatic Association). -Coin World -Numismatic News -Coin Prices...there are a couple of these monthly magazines that function mostly for the publication of updates (monthly) of U.S., Canadian, and Mexican coin prices. From all of the above, I like the "Numismatist" best. It is an expanded "Coin Monthly" type of magazine, but has more articles on various U.S. and Foreign coin subjects. An example this month, due to the popularity of the movie "Kings Speech" (King Geo VI), there was an article by the Editor..."Kings, Shillings and Mentors." These is also advertising, and as you say, it is needed to keep a publication afloat. When you join the ANA, this magazine, and the on-line magazine, are given to you free, as a part of your membership. Coin World, and Numismatic News, are tabloid type newspapers, much like the "Phoenix" from Coincraft, only much, larger and with more content. They are both loaded with advertising, and very popular. Lastly are the two or more, "Coin Prices" magazines, which are published monthly, with updated pricing on U.S., Canadian, and Mexican coin prices. Subscribing to these mag's give you the same thing as having a newly priced "Redbook" each month, at about the same price. You can usually get the coin prices mag for about $12-14/year. A redbook (1/yr) costs about the same. All of the above, with the exception of the "Numismatist" are mostly directed to the U.S. collector.