Sorry to start the Chav thread. Examples..... Rooney and his girlfriend...(plenty of footballers) Michael Carroll (Blingboy & lottery winner),Argos jewellery fans,Burberry check/stone island soccer hooligans. The list goes on. Unfortunate side effects of the materialistic 21 Century where designer is more important than design. A Chav would just love a sovereign set with diamonds stuck onto his mobile phone. Just type Chav into google & read and weep.