Leaderboard

Because they know no better and want to believe what they see. Unfortunately, knowledge requires some input from the prospective purchaser in the form of reading up the subject before buying. To me and you it is simple, but that's because we are interested in the subject matter. For the uninitiated just randomly looking for things that appeal visually, it's not a great step to hit the buy button. Sad but true. Ebay can't police the content sufficiently to make a difference, so once again, it relies on the moral compass of the seller. There should be a useful statistic in there somewhere for a number for Mr. Average's honesty coefficient, not to mention the gullibility coefficient of the typical buyer.