The cost was £12 / £16 and the opinion given.
If they didnt charge for rejections ,maybe people would then be saying....They have not rejected it because they dont get PAID unless they say its ok....Cant win 😀
With regards letting the customer know the reason in more depth i think the majority of the time you could tell if they had a second look ,cleaned ,scratched ,damaged,fake etc.Although if not then it was easy to just phone them up and ask for a quick explanation. Again this is a service that was provided in my opinion very cheaply and no doubt they could of perhaps done more ,maybe then though people would of said they are charging to much ,when they put the prices up.
No matter what they do or the opinion they give you wont please everyone if you are honest ,maybe people dont like finding out that someone else does not think its as good as they do or annoyed they missed a problem that someone else spotted.More often than not the people who have not been happy is because the grade was strict or the coin rejected ,they are then not happy with the opinion and service and maybe dont use them again ,rather than learning from the opinion.
Its an opinion and people who dont want it dont send them ,could not be more simple.
Maybe the perfect business model is to just grade everything really high ,dont reject any and dont charge anything ,although even then maybe some people would not be happy.
I as many others have , been sending them to NGC and after sending coins to another company for years feel i am comfortable in the grade and condition before i send them ,but will be the first to admit that if something comes back that i missed and only saw after then i was wrong and know they are providing the service i asked for.